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Your company president has decide to restructure the firm to make it more market oriented. She is going to announce the changes at an upcoming meeting. She has asked you to prepare a short speech outlining the general reasons for the new company orientation. What is the outline you prepare?
After graduation, you decide to take a position as the marketing manager for a small manufacturer of snack foods. The company, Shur Snak, is growing, and this is the first time that the company has ever employed a marketing manager. As such, there is no marketing plan in place for you to follow. Outline a basic marketing plan for your boss to give her an idea of the direction you want to take the company.
It is sometimes said that ethics hold a person to higher standards than laws. Explain.
Your company president has decided to restructure the firm to make it more market oriented. She is going to announce the changes at an upcoming meeting. She has asked you to prepare a short speech outlining the general reasons for the new company orientation. What is the outline you prepare?
A friend of yours agrees with the adage "People don't know what they want-they only want what they know." Write your friend a letter (1 page) expressing the extent to which you think marketers shape consumer wants.
write a white paper on a company of your choice and discuss the market segmentation within that industry along with the
How each of top three social causes do or do not meet your company's mission, vision, and ethical framework, as well as, any on-going social responsibility
You will have the opportunity to learn and discuss the trade and logistics practices in a trade zone from an international trade perspective.
Define selective perception. Thinking back, relate one or two elements of this concept to your own attention patterns in viewing print advertisements and television commercials.
develop a five-page report statinga.the reasons for your country of choiceb.the market entry strategy you recommendc.a
What is the international monetary system? What was Bretton Woods and why did it collapse? What is the current system of exchange rates?
Describe the practices of the MNC recognized for high CSR standards. Evaluate practices and consequences of both companies as related to CSR
Develop problem-solving skills that generate idea creation, and apply them to everyday personal and professional experience.
Identify your new product. Which data elements (discuss at least 5 of them) will be of interest to you? Why? Keep in mind that this is a niche market.
Describe the the steps in developing a marketing plan - Discuss the strategies used for adapting products to a global market. Which strategy is the best?
Determine the feasible alternatives (not to exceed 3) for the company, outlining the advantages and disadvantages associated with each.
Translate research insights into managerial actions: What is the first 2 things management has to perform after making research decisions?
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