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Leveraging Competitive Advantage

Examine the home page of Anheuser-Busch InBev and explore the six categories in leveraging competitive advantage that helped the company become the number one brewer in the world.  

Six Categories of Advantage:

  • Customer Market
  • Products/Services
  • Business System/Value Chain
  • Assets/Resources
  • Partners
  • Scale/Scope

Expanding Globally

Read the article "Here's Why Microsoft's New Mobile Strategy Will Help It Overtake Apple In 3 Years." Why does the author suggest Microsoft will overtake Apple? How can Microsoft expand in the market? What are some ways in which Microsoft can build global brand loyalty?

Reference no: EM13960927

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