Andrew mason admits that groupon has many copycats

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Reference no: EM133169048

Case - Organisational Resources and Dynamic Capabilities

Individually read Illustration 4.2 on Groupon, and make notes to answer the following questions:

1. Andrew Mason admits that Groupon has many copycats around, yet his assessment is that imitating his company is difficult. Do you agree? And why?

2. Assess the bases of Groupon's resources and capabilities using the VRIO criteria.

3. If you were the new CEO, what resources and capabilities would you build on to give the company a sustainable competitive advantage?

Mini case: Illustration 4.5 on p.120 (12:35 - 12:50)

Individually read Illustration 4.5 on mobile phone companies, and make notes to answer the following questions:

1. What type of dynamic capabilities could help mobile phone companies like Apple and Samsung avoid becoming stuck in their old resources and capabilities?

2. Based on your own experience of using mobile phone and smartphones:
a) What are the possible future opportunities in the mobile telephones?
b) How could they possibly be sensed and seized?

Reference no: EM133169048

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