Reference no: EM133041726

Question - One MCN is a manufacturing company which produce ceramics that has been operating for over 15 years with its head office in Jakarta. One MCN has expanded their business widely throughout Indonesia, where through the vision and mission built to achieve the company's goals, One MCN has 4 factories which has spread across Java with an emphasis on production activities according to the demand of the market. One MCN has also established relationships with more than 20 suppliers and 300 retailers that are connected by 1 distributor, namely PT. Mega Citra. After 15 years, technology era has encouraged all top management to discuss so that they can make decisions about the renewal of planning strategies that can be implemented based on the digital use, which is believed that improves the performance of the company in a sustainable way.

One MCN plans to build an In-house system so that it can be controlled internally through the IT department and top management to prevent data leakage, increase security, and trust all parties involved. Therefore, the company must always carry out periodic evaluations to be able to adjust to market demand, the company's needs, communicate the use of technology to employees and customers, and how it can be adapted to the system to analyze the existence of effective suppliers and increase cooperation with PT. Mega Citra. However, every developed plan will always be tied to the risks that could occur during operational activities, so when making decisions, leaders must carefully consider producing a win-win solution for all stakeholders in the business by changing the focus into market-oriented to increase the revenue.

One of the means that can be used to describe a visionary strategy is by using a balanced scorecard.

A. Make a preliminary plan by identifying and analyzing various factors regarding the preparation of a plan to implement technology in One MCN by looking at various parts before making a Balanced Scorecard.

B. Make a Balanced Scorecard as a basis to explain the strategy that will be implemented by the company in line with the Standar Operasional Prosedur (SOP) considering various aspects, both external and internal.

C. Write down the challenges contained in the strategy based on the four main points of the balanced scorecard along with the opportunities to minimize the risks that the company can prevent.

D. Make a SWOT Analysis that explains the information that has been collected in the balanced scorecard, to be considered in the future in order to improve the performance of the company through adequate management and control systems and relevant to the performance of the company.

Explain how the company can achieve long-term profits and be able to compete globally by looking at the advantages and disadvantages of using technology to support operational activities. F. Explain how the company can obtain benefits both in the short and long term, referring to the balanced scorecard that has been made, to reach competitive advantage in the global industry.