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Analyzing the nike webpages digital presence

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Reference no: EM131963743

Development of this activity consists of analyzing the Nike webpage's digital presence in order to profile a series of improvements and action plans that allow this positioning to be improved in terms of:

Accessibility, browsability, relationship, and aesthetics.
Number of followers on social networks.

SEO keyword positioning.

What information do you need?

In order to carry out this activity, you need to have assimilated contents presented in this Unit.

How the activity should be resolved?

Follow these steps to complete the activity properly:

Analyze Nike''s webpage.

Analyze this page''s digital presence regarding social networks, such as Facebook, Instagram, etc.

Analyze this page''s (SEO) positioning.

Collect the data observed in a common document in which recommendations and action plans are specified so that this website can optimize its Internet communication strategy.

You can consult some guidance within the Unit Resources folder regarding aspects that should be studied in detail during the Nike web page analysis.The success of this activity will depend on the following sequence:

Complete the course material paying particular attention to the resource 2 about the managing of a fitness facility.

Read the information, available in the unit resources folder, about this sports facility and his sports areas.

Make conclusions and response the proposal questions.

Define the guide lines to correctly managing for this facility.

Create a final document and delivery it through the Virtual Campus.

Verified Expert

Nike has adopted a successful model of promoting its brand and the product line by using various techniques associated with digital technology. It has successfully established its strong business specific footprint on the internet and social media networking websites. There are still some loopholes and limitations which exist pertaining to Nike's digital presence such as a lack of attention towards the acquiring of an advanced SEO framework.

Reference no: EM131963743

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