Analyzing the marketing environment

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Reference no: EM133350965

Assignment:

"Analyzing the Marketing Environment"

Your Situational Analysis consists of preliminary research needed for your Phase I, Marketing Planning efforts. Your Situational Analysis is an important starting place for your Phase I Marketing Plan. You will complete Microenvironment and Macroenvironment research for your Situational Analysis to gage the existing marketing environment for your Royal Appliance Warehouse - Brampton, ON.

Macroenvironment Research/Analysis about Natural element - here we examine the larger societal forces that affect the microenvironment in the Natural element that royal appliances can apply.
Microenvironment Research/Analysis - this environment consists of actors close to the company, that affect its ability to engage and serve its customers: Comment and finding on Competitors for Royal Appliance.

Reference no: EM133350965

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Analyzing the marketing environment : Macroenvironment research for your Situational Analysis to gage the existing marketing environment for your Royal Appliance Warehouse - Brampton, ON.

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