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Analyzing the marketing environment

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Reference no: EM132577423 , Length: 3

Identifying your Case Study

Question 1: Analyzing the Marketing Environment- Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.

Question 2: Briefly summarize your selection (macroenvironment).

Question 3: What do you think are the three major trends in your selected macroenvironment that have the potential to impact the marketing of the selected product category?

Question 4: Can the demand for this product category change? Why?

Question 5: Would this demand impact the immediate environment for it?

Question 6: What new competitors, if any, will emerge for it?

Question 7: How should a firm in that product category adapt their product to anticipate the impact on these changes?

Submission Details:

  • Submit your plan in a 3-page Microsoft Word document, using APA style.

Reference no: EM132577423

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