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Analyzing the features of the market

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Reference no: EM133339012

Assignment:

Scenario

The Business: Wooden Things

Wooden Things is a medium-sized independent designer and manufacturer of premium- priced children's wooden toys. As well as its design and manufacturing workshop, Wooden Things has opened a retail outlet in the country's major international airport. The organization currently specializes in children's toys but as part of the next stage in its business strategy it has developed a new app, Design-a-Toy. In relation to the development of the app, the business plans to expand.

The owners of Wooden Things want to launch a marketing campaign that will focus on one segment of the market. They would like to attract more customers and increase the probability of them making a purchase. The campaign should run for 12 to 16 weeks.

The business owner wants to stimulate demand for their toys and establish a strong market presence, either nationally or internationally.

You have been asked to plan a marketing campaign for a toy designer and manufacturer, Wooden Things.

ACTIVITY

In activity 1 you researched and analyzed the market by analyzing the features of the market, in this activity 2 now basing on the analysis you did use the appropriate tools like SWOT, steep etc.

Reference no: EM133339012

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