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Analyzing sales message

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Analyzing a Sales Message

Find a recent sales message, either a print ad or a commercial that you include in your response. Analyze it in the following ways:

A. Which psychological tools of influence (consistency, reciprocation, social proof, authority, liking, scarcity) does it use? Provide specific examples.

B. What emotional appeals are used? What about logical appeals? Would you consider this sales message to be catering to emotion or logic? Explain.

C. Do you consider this sales message warm and inviting?

D. Do you consider this sales message plausible?

E. Do you consider this sales message respectful?

F. Do you trust this sales message?

G. What are two changes you think could be made to improve its effectiveness?

Reference no: EM132295270

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