Analyzing golf revenue for country club

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Reference no: EM133663050

Analysis Scenario : You are analyzing golf revenue for a country club. The club senior management has been concerned about a decline in play volume, and three months ago asked the golf manager to implement a pricing discount test by "day part" for example, mornings, and asked the marketing manager to market this message via the country club's website and social media channels. The golf manager analyzed play volume by time of day and day of week and determined that it would make sense to offer discounted play with tee times from 8AM to 9AM and from 4PM to 6PM. The course capacity is 2 foursomes every 6 minutes. One foursome of golfers tee off from the "Front 9" holes and the second foursome of golfers tee off from the "Back 9" holes. The current rate for an 18-hole golf round is $85. The discounted play was offered at $55. There are no variable costs associated with play volume on the course. The costs of maintenance and irrigation are fixed regardless of play volume. The club and course are staffed during operating hours with a fixed staffing level. The marketing message was pushed to club members only in March, and.

Reference no: EM133663050

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