Analyzing competitive environment and impact on company

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Reference no: EM131029425

1) What issues does a company need to consider when a competitor initiates a price change?

2) To use the Marketing Concept, a business should do the following 5 things:

3) What are the some questions that a marketing manager must address when analyzing the competitive environment and its impact on their company?

4) TRUE OR FALSE: The aim of market research is to find out who the customers are, what the customers need and/or want, where and when they want it.

Reference no: EM131029425

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