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Analyzing Case Material
Becoming familiar with the case material is the first major analytical step. This step may entail: 1) to read case to get an overall sense of material, 2) re-read case to assess possible links to strategic concepts, 3) re-read in more detail and make key notes, 4) evaluate strategic concepts and suggest alternatives, and 5) formulate recommendations and assess consequences of these recommended actions. True or false?
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