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Analyzing an Article on Implementing a Balanced Scorecard - Futura Industries
Carefully review this article, and then prepare your analysis of how Futura Industries implemented the balanced scorecard and its apparent effects. Your analysis should be structured along these lines:
Introduction: Why did Susan Johnson, Futura's President, emphasize the learning and growth perspective over the other balanced scorecard perspectives?
Analysis: What specifically does Futura measure, and what types of measurements do they use to evaluate the company's learning and growth?
Conclusion: Do you think these measures capture the full dimensions of the learning and growth perspective as explained in the background materials from this module as well as previous ones? Support your answer with examples and citations.
Evaluation: What is your evaluation of Futura's approach? Does it make good business sense or do you think it could cause problems for the company? Agree or disagree with the issue, then defend your position.
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