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Analyzing a company diversification strategy

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Analyzing a Company's Diversification Strategy discuss The company is Proctor & Gamble

Using the 6 Step process from chapter 8, choose one of the companies below (you may also choose a different company if you wish) and discuss the company's diversification strategy.

1. Assess the attractiveness of the industries the firm has diversified into, both individually and as a group

2. Assess the competitive strength of the firm's business units within their respective industries

3. Evaluate the extent of cross-business strategic fit along the value chains of the firm's various business units

4. Check whether the firm's resources fit the requirements of its present business lineup

5. Rank the performance prospects of the businesses from best to worst and determine resource allocation priorities

6. Craft strategic moves to improve corporate performance

Some tools you might employ in your analysis, depending on the organization:

  • Charts, Graphs
  • SWOT analysis
  • PESTEL analysis

Reference no: EM132866467

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