Analyzes the changes to imc strategy

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Reference no: EM13249964

Write a paper (750-1,000 words) that analyzes the changes to IMC strategy a company faces in light of the digital upheaval led by Google, Yahoo, Microsoft, and others.

The paper should consider the five forces of completion, including competitors, buyers, suppliers, potential entrants, and substitutes.

Reference no: EM13249964

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