Reference no: EM13651728

As the company's product manager, your boss (the marketing manager) is concerned about the future success or viability of the product line you oversee. She wants to make sure that you understand the reasons that could cause a popular product to become an unpopular product.

She asked you to meet with her and discuss three products and/or services that seem to have declined in consumer demand, severely hurting these other firms. To keep this from happening in your own firm, your boss has asked you to describe some examples of this phenomenon and your opinion on why the popularity declined. (150-250 words)

After answering the above, then answer the following:

Using an organization of interest and a second organization in the same industry as the subject matter, research the elements of business, compare and contrast the two selected organizations, and prepare an APA formatted paper that:

• Analyzes the basic legal, social, and economic environment in which the organizations operate
• Analyzes the managerial, operational, and financial issues impacting the organizations including:
  • Company Culture and Performance
  • Promotion Policies
  • Strategic Decisions Making
  • Decision-Making Style
  • Management Style
  • Leadership Style
  • Communication Style
  • Use of SWOT Tool
  • Operations Strategy Framework
• Analyzes the impact of potential change factors as they relate to the functions of management for both organizations including:
  • Changing External Conditions

 

Be sure to use a minimum of three external sources to support your analyses.