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Caterpillar needed to know what truck fleets should test their two new engines; how they could get a marketing strategy that could be measured; and how to adjust for the coming downturn in sales. To answer these questions, they gave their salesforce laptops and paid them to enter customer information related to each sale they made. Caterpillar analyzed the newly acquired customer data and developed strategies to address their marketing questions. Caterpillar utilized
BI and big data are important factors for all companies. By leveraging such tools, that companies can gain a clear advantage over their competitors. So, what are your thoughts on BI? Do you believe that BI can give companies a clear competitive advan..
zippy motorcycle manufacturing produces two popular pocket bikes miniature motorcycles with 49cc engines the razor and
A contractor departed from the specifications at a number of points in a contract to build a house. The cost to put the house in the condition called for by the contractor was approximately $14,000.
Doctors’ and dentists’ offices frequently schedule patient visits at regularly spaced intervals. What problems does this create? Can you suggest an alternative approach to reduce these problems? Under what circumstances would regularly spaced appoint..
Discribe Raelin's work-based learning model, and discribe three techniques used to stimulate work-based learning.
What is meant by an “agency cost” or “agency problem”? Do these interfere with maximizing shareholder wealth? Why or why not? What mechanisms minimize these costs/problems? Are executive compensation contracts effective in mitigating them?
Explain how might the subsequent business specialists use learning curves: accountants, marketers, financial analysts, personnel managers, also computer programmers.
In early 2010,Toyota issued a recall for over 8,000,000 vehicles because there were increasing complaints about a sudden unintended acceleration (SUA) issue. Discuss the possible product liability theories that would apply. If the floor mats were get..
Describe the balance that you currently seek between career and family life. Do you believe that the mindset of corporate America is conducive to the type of work and family arrangement that would suit you? Explain the major reasons why or why not..
Explain how an incentive pay system, when properly applied, can contribute to companies meeting the goals of lowest cost and differentiation strategies. Provide an example.
Analyze the main reasons why a company might prefer a foreign currency option over a forward contract in hedging a foreign currency firm commitment. In contrast, analyze the main reasons why a company might prefer a forward contract over an option in..
Based on the response to Hurricane Katrina, what is the relationship between efficiency and ethical behavior for leaders? How could the response to the Hurricane Katrina disaster been more effective, and thus more ethical?
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