Analyze your target market needs

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Reference no: EM13730889

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Give an overview of the following distribution channels:

Channel levels: Direct versus indirect distribution
Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems

Analyze your target market's needs, and explain what you know about your target market and what it wants from a channel of distribution.

Determine which of the following channel members you will use, and explain why:

Indirect: Retailer, wholesaler, dealer, manufacturer's rep, and so forth
Direct: Catalog, telephone, sales force, and so forth

Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why.

Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Reference no: EM13730889

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