Solution-Analyze whether the imc tactics are effective and

Analyze whether the imc tactics are effective and why

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Reference no: EM133560921

Question: Prior to beginning work on this assignment, read Chapter 3 (See Section 3.5) of the required text, Integrated Marketing Communications: Advertising, Public Relations, and More. Choose between Amazon, Walmart, Target, or Coca-Cola and research their Integrated Marketing Communications (IMC) tactics. Select at least three venues to research the IMC tactics. Consider email, social media, websites, physical locations, pop-up shops, instant messaging, and/or television. Integrated marketing communications (IMC) tactics is most effective when a consistent message is sent across all media. This results in positive outcomes like positive brand image and consumer loyalty. In your paper, Analyze whether the IMC tactics are effective and why? Discuss the consistency or lack of consistency that you see between the venues. Provide recommendations for improvement.

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Analyze whether the imc tactics are effective and why

Reference no: EM133560921

Reference no: EM133560921

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