Reference no: EM132490923 , Length: 6 pages
Practice Marketing Simulation
As marketing consultants, you get the chance to analyze what you have done in the computer simulation.
It will be beneficial to discuss suggestions by area (e.g., TM, product, pricing, place - logistics, and promotion - communications). You should relate this to the theory discussed throughout the course.
Discussion of each strategic decision including:
? Segment chosen and why
? Product features and how they meet the needs of the segment
? Pricing strategy, actual price and margin - Profitability and goals.
? Distribution decisions with reasoning
? Communications decisions both message and media
Your completed case should be a formal document with an introduction and conclusion. It is suggested that you organize your case into appropriate sections using titles and subtitles. Ensure that your final document has been thoroughly proofread.
Requirements:
- Title Page. (APA Style)
- Word Processed.
- Double-spaced, paragraph format.
- Approximately 6 pages.
Attachment:- Simulation report.rar