Analyze what video advertising does the company uses

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1. Analyze what video advertising does the company uses? Is it effective? How do you want to measure? What are the strengths and weaknesses of the current video advertising strategy? What's your recommendation for this company?

2. Analyze what email advertising does the company uses? Is it effective? How do you want to measure? What are the strengths and weaknesses of the current video advertising strategy? What's your recommendation for this company?

3. Ensure this company includes all digital ads we learned this semester (social media, search, mobile, video, and email). If it misses the digital ads we covered this semester, help this company develop one corresponding digital advertising strategy. For example, if this company misses video ads, please provide a video ad plan for them. If you think having one type of digital ad is unnecessary, please also provide your reasons. Do your best to persuade your instructor and clients (the business manager) that this digital media is necessary or not necessary

Reference no: EM133433278

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