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Analyze what is occurring in the mattress industry today

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Analyze what is occurring in the mattress industry today. How are mattress sold traditionally? What makes this industry so ripe for disruptive change? What challenges do traditional companies like the Mattress Firm face? How did they find themselves in the situation they are in and what is their prognosis looking forward? Using your strategy from the reflection portion and we have learned in class, what would you recommend Mattress Firm should do strategically and why? Doing a little additional research, compare the European (or another continent) retail industry for mattresses and would your recommendations change across cultures?

Reference no: EM132904379

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