Reference no: EM133781477

Assignment:

Christian worldview perspective on One of the most fundamental components required in executing integrated marketing communications is to effectively communicate the message to the intended audience to meet the goal of affecting the consumer-decision making process. This means, it is vital to have a deeper knowledge of what motivates consumers which can be analyzed using Abraham Maslow's hierarchy of needs theory. According to Maslow's theory, the five levels of human needs include physiological, safety, social/love and belonging, esteem, and self-actualization. By examining these levels, markers are able to draw conclusions which can assist in conceptualizing a framework for how their product or service could best be marketed toward their target audience. Physiological needs are requirements for humans to survive such as food and water.

Maslow asserts that these needs must be fulfilled in order to satisfy any of the other levels, and the hierarchy refers to the implication that each need must be fulfilled in sequential order (Rojas et al., 2023). The need for safety is self-explanatory, referring to security and protection. Social/love and belonging is the need for relationships (friend or intimate) and a sense of community belonging and general acceptance as an individual. The need for esteem revolves around garnering respect from others, status, and feeling a sense of accomplishment.