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Identify a relatively new product category, for example, tablet-sized phones (phablets). Then evaluate the brands among different companies competing in this category. Next, pick one of the companies and analyze how its brand coexists with the other products in the product line and in the overall product portfolio of the company. In the context of this company:
Analyze the use of single branding, family branding, and brand extension.
Discuss ten characteristics that you would use for effective brand name creation.
Suggest the appropriate marketing mix strategy–in terms of product, price, promotion, and place–for the product selected.
Analyze three packaging strategies followed by the company (of the selected product) and the corresponding benefits to the consumer.
You are the management team of a start up company that will produce hard drives for the personal computer (PC) industry. you will sell your product to manufactures of PC's (original equipment manufacturers {OEMs}. In this industry, what functional co..
Evaluate your team's success in managing your company over the five rounds of the simulation. Your assessment should include some discussion in the areas associated with "Round Analysis" to include profit, margin, emergency loan, inventory, and st..
Why is forecasting important in organizations, especially as related to understanding the relevant time horizon to develop a forecast against?
Hypoxia is one of the major aspects of human physiology. Analyze and evaluate it, then creatively apply it to aviation safety. Explain both how and why you believe it could negatively impact safety in some aspect of aviation operations that also part..
What is the difference between a mission and vision statement. Discuss why mission statements are important in performance improvement and why a solid mission statement (describing your goals) should be in place in the quality of health care manag..
Identify five different kinds of questions used in interviews. Explain each one in terms of its purposes and uses as well as the goals this type of question can help an interviewer attain.
Write a 13 page long report on Corporate Culture and explain about What Makes an Organisation?
Managing (or not managing) conflict in organizations is a key behavioral dynamic. How well do you feel organizations manage conflict? Please no copy and paste.
Assuming it needs to be pulled at 5 mph, illustrate what size tool and FWAD tractor would be needed. For each working day you can average 8 hours in the field and field efficiency is 80%.
VHS tapes of a French movie are sold at Savmart, a large retailer. The movie tapes are produced and distributed by Gemini studios. It cost the studio $2 to manufacture and distribute a single tape. Savmart sells the tapes to its customers at a retail..
Provide an example of a company that has done a total “turnaround”. Determine if the turnaround has been effective and improved its profitability. Examine changes and developments that are currently taking place in the field of HR management. Predict..
Describe how a benefits program might increase worker attraction, retention, and motivation? Defined benefit VS. Defined contribution plans.
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