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Discussion
Use the financial statement of your company to compute the following ratios for the past 5 years: Return on Assets, Cash Return on Assets, Return on Equity and Debt to Assets. Analyze the trends of the ratios and relate any trends to the strategic plan, demand analysis and any other aspects that you have uncovered over the past.
Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
Examine the IMC strategy for a current product. Include pictures and advertisements or links to advertisements if possible.
Consider the broad changes occurring in marketing today and identify themes that you believe are emerging from these changes. Can these themes and changes be related to societal forces
Determine the company's distribution intensity (intensive, selective, or exclusive). Identify where its products are available to customers.
How did we implement our strategy statement and Which market segments did we emphasize and how did we manage them
Explain the nature of bond discount or premium. How does it occur and how do we account for it?Please provide all Reference
Keeping track of what you eat and how it makes you feel before and after. How does this apply to Consumer Behavior?
Write a program that defines symbolic names for several literals(character between quotes).use each symbolic names in a variable definition.
Identify the characteristics of the market your product/brand competes in the segments that exist
What are the forces in the marketing environment? How much control does a marketing manage have over these forces?
Marketing Case Study Zain Telecom Opening a Cafe
Using the Waters Bottling Company in Module 1, continue to build the Marketing Plan Sections for the product you have selected/ invented/ created. Complete the following in MS Word: Be concise but complete in your analysis of each plan element..
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