Reference no: EM133325434

Problem: Visit SimilarWeb.com. Type in the website search for Nike and Adidas. The information presented on the chart represents a sample Google Adwords marketing dashboard - stats detailing the performance of an Adwords campaign. Visit the actual website of both firms to seek clues into their web strategy and address the following:

1. Analyze Total Visits--Are the firms trending upwards? Decreasing? Staying steady? What may contribute to this trend? Which firm is doing better in terms of visits? Why might this be so? What tactics/strategies could both firm institute to increase total visits?
2. Analyze Avg. Visit Duration---Which firm is doing better in terms of visit duration? Why might this be so? What tactics/strategies could both firms institute to increase visit duration?
3. Analyze Traffic by countries---Besides the United States, is there significant activity in any other country? If so, which country - and why do you think this is so? What could the firm do to increase visits from other countries?
4. Analyze Traffic Sources---Which top three sources are creating the most traffic for each firm? Any differences between the firms in terms of their top three? If there is a difference, why do you think so? Is there something different taking place on one website vs the other?
5. Analyze Search---Which type of search are each firm depending on most often - Organic or Paid? Are there any correlations (similarities/differences) between the top keywords between Organic and Paid? What could the firms do to increase Search traffic?
6. Analyze Social---Which social channels are bringing in the most traffic? Any differences/similarities between the two firms? Why do you think this is so? What could the firms do to increase social visits?