Reference no: EM132316908

Assignment: It will be approximately 2 pages in length (1.5 or double spacing) and does not need works cited.

Choose ONE of the 4 topics below and write a 2 page analysis.

• Make sure you are truly answering the question.

• Do not retell the story?. Your professor as read the book multiple times. We want to see critical thinking and thoughtful analysis.

• Support your answer with events in the book and concepts you have learned in Gateway to Business.

• You will be graded on the organization, clarity and strength of your analysis.

• The earliest this assignment can be turned in is April 29th, 2019 after you have completed Porter's 5 Forces.

Topic 1: Use Porter's 5 Forces to analyze Tony's decision to invest and run Zappos. Based on your Porter's analysis, was Tony's investment of time and money a good decision?

Topic 2: Was Zappos goal of providing great customer service a smart marketing strategy? Please explain why it was or why it was not a smart marketing strategy.

Topic 3: Thomas Edison stated "I failed my way to success". Did Tony fail his way to success?

Topic 4: "People say you should never do business with friends and family. What is/was Tony's position on such a statement."