Reference no: EM133519445
Case Study: ADECA is an online grocery, and pre-made meals service started in 2020. Currently, they have 150 employees in the San Francisco, California facility. The company, founded by Chef Parker, was started with the following mission and vision statements:
Mission: We provide healthy meals for all.
Vision statement: We feed everyone as we feed ourselves.
The human resources function has been outsourced until recently when they hired you as the new HR Director. You have looked at their metrics and determined that their turnover rate is high, even for the industry. You start investigating to see what might be happening. You look at the wages, which appear to be standard for the San Francisco area, although there are no other benefits except for two weeks off per year. The website looks like a template for a simple website you determine to be boring, with little or no information, except their menus, pricing, address, cell number, a way to prepay online, and a few reviews. You realize the prices are very high. The clientele is mostly wealthy private clients and employers on contract for delivery of executive meals. The promotion at the company just seems to be the few client reviews.
Curious, you then go to the database to look at the statements made by employees who answered an exit survey as to why they left the company. They all stated in various ways that the company fell short of the founder's vision. You get to work to determine the following:
- Question:
- In an informative essay, analyze three factors that might impact attracting (recruitment) and retaining employees (retention) at this company.
- Provide a description for each factor and examine how the factor influences recruitment and retention.
- For each of the three factors, identify a strategy that ADECA can use to impact employee retention positively.