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Assignment:
Choose a brand that you are loyal to and analyze its use of digital platforms, including email marketing, mobile apps, and social media. What platform(s) do you find most effective in reaching you as a consumer? What is least effective? Why do you think this is the case? What impact did that have on your relationship with that business? Provide references.
What were your corporate objectives for your business for the coming financial year, starting 1/7/15? Identify 2 marketing objectives that you have for the year ahead and explain how they will contribute to your corporate strategic objectives.
Explain the relationship between quality and productivity under the lean philosophy. Why is lean hard to implement in practice?
How are some of the latest trends in the Internet and computing, such as social networking, likely to change the future business models of these and other companies? View at least one of the resource videos and consider how marketing is likely to cha..
Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant.
You have learned that there are a lot of amazing companies throughout the world that are leading the charge in CSR and Global Citizenship
Develop critical analytical ability to gather and analyse relaevant data to facilitate decision making and develop foresights to predict industry trend
research one national retailer and one regional retailer window display and identify the differences and similarities
Give an example of a product that you have recently adopted. Which category of adopter are you for that product and explain why you have chosen that particular
In your introductory paragraphs be sure to provide some brief information about the case. Do you feel that this sponsorship made any sense in the first place?
When new product ideas are chosen based on ratings and comments from customers, this process is called ______.
Determine profit-maximizing strategies based on market structure analysis.
Clarify your company's message using the information provided on the worksheet (attached) The Five F's. Assess your company's market competition.
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