Analyze the type of topics that they post in each platform

Assignment Help Business Management

Reference no: EM133689079

Assignment

Analyze and compare the activity of YOUR ASSIGNED BRAND + 1 of its main competitors in 3 social media mainstream platforms (Instagram, TikTok, Twitter/X, Facebook, YouTube, LinkedIn, Snapchat, Pinterest...).

Prepare a presentation that covers the following elements of analysis:

1. Confirm the actual presence of the 2 brands in the 3 selected platforms, and indicate the amount of fans/followers that they have in each platform (through a table, for instance).

2. Analyze the type of topics that they post in each platform (you can illustrate it with some captions), and indicate which type of content gets bigger engagement (you do not need to calculate the engagement rate though).

3. Describe the Social Media Brand Voice of each brand. Is it the same in all the platforms?

4. Check out and comment the level of interaction of each brand with their fans/followers. Do they engage with them in conversations? Do they answer their questions?

5. Comment any other relevant aspect of your choice (such as customer service, crisis management, co-creation...). -

6. Provide your final conclusions and some recommendations for your brand in order to improve its social media activity and performance.

Reference no: EM133689079

Questions Cloud

What strategies have or have not worked for you in the past : What strategies have or have not worked for you in past, either as a manager delivering a performance appraisal or as employee receiving performance appraisal?

Insurance companies cover osteoporosis screening for women : The Affordable Care Act requires that insurance companies cover osteoporosis screening for women 65 and older as well as those younger

What do you see as the 1920s most enduring legacy : What do you see as the 1920s' most enduring legacy: consumerism, Fundamentalism, music and the arts, or the beginnings of changes in sexual attitudes?

Identify potential risks that may be associated : Identify potential risks that may be associated with your recommendation and explain steps the organization can take to mitigate those risks

Analyze the type of topics that they post in each platform : Analyze the type of topics that they post in each platform (you can illustrate it with some captions), and indicate which type of content gets bigger engagement

Define how are you going to measure success : What do you want to achieve and communicate to the target audience? Define how are you going to measure success.

Conduct market research to inform marketing strategy : Conduct market research to inform marketing strategy and planning and understanding of the population, the community issues, healthcare concerns

What is your initial reaction to completing these activities : What is your initial reaction to completing these activities? What are the implications for your clinical practice with at-risk youth?

What are the interesting trends they could take advantage of : Where are the good opportunities facing them? What are the interesting trends they could take advantage of?

User Account

All Pages