Reference no: EM131523815

Specialty - Information Technology Management

Quantitative Research Appraisal

Surveys

We have discussed interviews and the type of designs related to research questions that require a qualitative method. The interview process includes open-ended unstructured or structured questions. As we look at a survey to answer our research question (or questions), which method and designs might be appropriate for using a survey to collect the data? What type of questions are used for a survey?

Response Guidelines

Respond to at least two learners. Your responses should be substantive and do at least one of the following:
- Ask a probing question.
- Offer a suggestion.
- Elaborate on a particular point.
- Provide an alternative opinion.

In your responses, reference the assigned readings and other theoretical, empirical, or professional literature as needed to support your views and writing.

Readings

Use your Business Research Methods textbook to read the following:

Cooper, D. R., & Schindler, P. S. (2014). Business Research Methods. In D. R. Cooper, & P. S. Schindler, Business Research Methods (12th. ed., pp. 190-242.). New York, New York, United States of America: McGraw-Hill/Irwin. Retrieved May 27, 2017

Chapter 9, "Experiments," pages 190-212.

Chapter 10, "Surveys," pages 214-242.

Additional Requirements

To achieve a successful experience and outcome, you are expected to meet the following requirements:

Written Communication: Written communication is free of errors that detract from the overall message, follows standard American English usage, and uses language appropriate for the intended business and scholarly doctoral audiences.

Formatting: Paper, references, and citations are formatted according to current APA style and formatting guidelines.

Designate each sentence in each of the paragraphs with an MEAL Plan with an M = Main topic; E = Evidence; A = Analysis; L = Linkage
MEAL Plan (Main idea, Evidence, Analysis, Link)

Length: 1000 words total, double-spaced. (ExcludingCover, Table and References)

Font and Font Size: Times New Roman, 12-point.

UNIT 9

Experimental Research and Surveys

Introduction
Experimental research designs include (1) pre-experiments, (2) true experiments, and (3) quasi-experiments. The main distinction between these types is the degree of control that the researcher can exercise over the validity problems. These types of experimental research are useful designs when some variables can be controlled, but equivalent experimental and control groups usually cannot be established by random assignment. There are quasi-experimental designs, but only three have been covered: (1) nonequivalent control group design, (2) separate sample pretest-posttest design, and (3) group time series design.

The communication approach involves surveying or interviewing (or both) and recording people's responses for analysis. Communication is accomplished via personal interview, telephone interview, or self-administered surveys with each method having specific strengths and weaknesses. The preferred communication method is the one that is instrumental for answering your research question and dealing with the constraints imposed by time, budget, and human resources.

Course Competencies Met in This Unit

- Competency 1: Apply the critical concepts and principles of applied business research.
- Competency 6: Research acceptable methodological approaches that support stated business problems, research purposes, and research questions.
- Competency 8: Analyze requirements of ethical research.

Objectives

To successfully complete this learning unit, you will be expected to:

1. Analyze the three types of experimental designs and the variations of each.

2. Describe internal and external validity with experimental research designs.

3. Identify seven steps of a well-planned experiment.

4. Analyze the process for selecting the appropriate and optimal communication approach.