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Analyze the techniques for measuring price sensitivity

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" Price Sensitivity" Please respond to the following:

Analyze the techniques for measuring price sensitivity. Select an industry that you are interested in and determine the type of measurement procedure you would most likely use and explain why.

Provide an example of when an estimate of price sensitivity could benefit and an example of when it could harm the effectiveness of a pricing strategy.

No plagiarism

1-2 paragraphs

Reference no: EM131749514

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