User Account

All Pages

Analyze the target markets of lego in china

Assignment Help Business Management
Reference no: EM133175184

The company has in recent years developed products featuring Chinese cultural elements such as the Spring Festival products. The dragon boat products also allow it to bond with local fans and children. Huang said locally relevant products are designed by a Denmark-based design team who have flown to China to conduct research and crafted culturally inspired innovations. Lego established its first Chinese factory in Jiaxing, Zhejiahg province, in 2015. The company said it plans to bring the total number of certi?ed stores to 140 in China by the end of 2019 covering more than 35 cities in the country. It also announced a branded mobile game in partnership with Chinese gaming and internet giant Tencent.

Question:

1. Please analyze the target markets of LEGO in China. Please describe their demographic characteristics.

2. Today we are in the digital age. is it wise for LEGt]I to open so many of?ine stores in China? Please explain your opinion in detail.

3. Today most companies are adopting an 020 {online To Of?ine) channel strategy. What do you think LEGO should do? Please give your suggestion in detail.

Reference no: EM133175184

Questions Cloud

Several strong executives to help fuel expansion : Argosy Electronics is expanding its operations and looking to hire several strong executives to help fuel its expansion.
Provide the journal entry to be recorded : These employees will receive a cash payment after five years of service, calculated as the excess of share price over $6.75. Provide the journal entry
Discuss the role a leader plays in organizational culture : 1. Why do you think the culture within the R C M P is so strong and Deeply rooted? Does the nature of the job itself impact the strength of the culture? Why or
Hawthorne industries is seeking to motivate employees : Hawthorne Industries is seeking to motivate its employees by providing them ownership of company stock.
Analyze the target markets of lego in china : 1. Please analyze the target markets of LEGO in China. Please describe their demographic characteristics.
Explain the concept of a company strategy : In your own words, explain the concept of a company's strategy.
What rrsp contribution should michael make at the end : In order to meet his goal, what RRSP contribution should Michael make at the end of each month for the next 20 years
Prepare the journal entry to record the sale of these bonds : Blossom Company issues $2.10 million, 10-year, 7% bonds at 97, with interest payable each January 1. Prepare the journal entry to record the sale of these bonds
Explain the challenges of keeping the public informed : Explain the challenges of keeping the public informed about health risk and health crisis. Identify communication strategies for handling public health risks an

Reviews

Write a Review

Business Management Questions & Answers

  Caselet on michael porter’s value chain management

The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..

  Mountain man brewing company

Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. An analysis into the launch of Mountain Man Light over the present Mountain Man Lager.

  Analysis of the case using the doing ethics technique

Analysis of the case using the Doing Ethics Technique (DET). Analysis of the ethical issue(s) from the perspective of an ICT professional, using the ACS Code of  Conduct and properly relating clauses from the ACS Code of Conduct to the ethical issue.

  Affiliations and partnerships

Affiliations and partnerships are frequently used to reach a larger local audience? Which options stand to avail for the Hotel manager and what problems do these pose.

  Innovation-friendly regulations

What influence (if any) can organizations exercise to encourage ‘innovation-friendly' regulations?

  Effect of regional and corporate cultural issues

Present your findings as a group powerpoint with an audio file. In addition individually write up your own conclusions as to the effects of regional cultural issues on the corporate organisational culture of this multinational company as it conducts ..

  Structure of business plan

This assignment shows a structure of business plan. The task is to write a business plane about a Diet Shop.

  Identify the purposes of different types of organisations

Identify the purposes of different types of organisations.

  Entrepreneur case study for analysis

Entrepreneur Case Study for Analysis. Analyze Robin Wolaner's suitability to be an entrepreneur

  Forecasting and business analysis

This problem requires you to apply your cross-sectional analysis skills to a real cross-sectional data set with the goal of answering a specific research question.

  Educational instructional leadership

Prepare a major handout on the key principles of instructional leadership

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd