Analyze the strengths and weaknesses of the organizations

Assignment Help Marketing Management

Reference no: EM133200196

Discussion Post: Marketing Management

Conduct Competitor Analysis

For this discussion, you will be researching three organizations in the same industry.

Your organizations are (FEDEX- UPS- DHL). These are publicly traded companies.

One of these organizations will be the company you create a business plan for next weeks.

Part 1

You'll step into the role of Marketing Manager and conduct a competitor analysis based on this week's readings.

For this section, you're writing for the Executive Team at your organization, so professional, concise, business-style writing is required for your competitor comparison.

You'll need to create an easy-to-read comparison in a grid format that provides a clear overview of as many of the following categories as possible for EACH company:

• Types of products/services offered;
• Current market share--and whether it is increasing or decreasing;
• Unique Selling Proposition;
• Geographical areas covered;
• Pricing structure;
• Customer ratings for products or services;
• Employee ratings; customer review
• Total sales volume

Part 2

Analyze the strengths and weaknesses of the organizations (FedEx- UPS- DHL). Which organization is the strongest? For which would you most like to become Chief Marketing Officer and why?

Reference no: EM133200196

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