Reference no: EM133399384

Assignment:

Enterprise X

Enterprise X has been in the business of providing Information Systems and Information Technology (IS/IT) services as well as an array of software applications to small corporations for under-market fees. The company was started before the turn of the century when many small corporations began to understand the benefits that the power of computing could provide them with, and when small to mid-range computing was becoming affordable to small businesses. A decade later, the introduction of Web-based operations helped the company achieve national prominence, but the corporate strategy remained conservative and risk-averse. However, competition is forcing this now medium-sized company to contemplate global presence and even consider the possibility of an IPO.

Enterprise X is ready for a major strategic shift. The company has sub-contracted a team of corporate strategy experts to come up with an objective and technically sound new corporate strategy. You are among those selected to compete for the job of leading the company into the future. If successful, your strategy will put you on the radar screen of Corporate Strategy experts worldwide; and you will receive a sizable signing bonus.

Part A. Research Component: Corporate Strategy Model

With respect to the Course Project scenario, consider what it will take to make the needed changes to the corporate business strategy for Enterprise X. In order to do so, you plan to propose strategic shifts in order to increase profits and minimize expenses while migrating to a global position and putting the company on the path to (IPO) going public.

Based on what you have learned so far about Enterprise X's operations, analyze the strategic needs of the company and offer preliminary suggestions for how to improve the current hybrid business strategy by examining each of the four key approaches-enhance, expand, extend, and exit-as they relate to the products and services that the company offers, as well as the projected opportunities that internetwork and globalization will offer. Justify your ideas with references from the literature and the Web and if possible refer to case studies.

Part B. Proposal Component: Strategic Shift

You have already researched pertinent issues and prepared a Position Paper that will guide you in presenting your proposed strategy for Enterprise X. Now you must also prepare the first part of your strategy proposal where you will present your vision for Enterprise X. You will demonstrate understanding of the challenges ahead for Enterprise X by analyzing the following issues with respect to the planned strategic shifts as described in your Position Paper. You are building the case for the new strategy by analyzing the corporation itself:

• The corporate staff that will be responsible for implementing the new strategy
• The geographies where the company will operate based on the planned global expansion
• The new and existing services and applications that will be offered