Analyze the specific marketplace situation in detail

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Reference no: EM132315206

Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).

Develop an organizational mission statement, and forecast performance goals using your situational analysis.

Design a marketing strategy based upon your objectives.

Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.

Develop a written summary and specific recommendations for the implementation of your plan.

Writing the Final Paper

The Final Paper:

Must be 12 to 14 double-spaced pages in length (not including the title and reference pages, charts and/or graphs) and formatted according to APA style as outlined in the Ashford Writing Center.

Must include a title page with the following:

Title of paper

Students name

Course name and number

Instructor's name

Date submitted

Must begin with an introductory paragraph that has a succinct thesis statement.

Must address the topic of the paper with critical thought.

Must end with a conclusion that reaffirms your thesis.

Must use at least four scholarly sources from the Ashford University Library, in addition to the text.

Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Reference no: EM132315206

Questions Cloud

Four strategy categories in the left-hand column : How do the elements of the marketing mix align with the four strategy categories in the left-hand column? Do you see room for improvement?

Challenges that organizations face in effective transition : Analyze challenges that organizations face in effective transition between selling products using traditional brick-mortar marketing channel-selling product

Describe the key elements that needed for an organization : Describe the key elements that needed for an organization , focus on describing what the factors are that affect an organizations capacity for change.

How you will ensure the system is properly maintained : Explain how you will ensure the system is properly maintained and evaluated for continuous improvement. Use at least four quality academic resources.

Analyze the specific marketplace situation in detail : Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).

How you think the situation should be handled : Please identify your biggest fear in the title of your post so other students can quickly identify ideas which have been used, and possibly pick alternatives.

Further research is creating the project vision statement : How the cited work relates to your above explanation AND how it relates specifically to the content of this module. How cited work relates to other 4 4 works

Create a change management checklist that will be rolled out : Recommend that you lead a project to create a change management checklist that will be rolled out to the managers in your organization.

Demonstrating your knowledge of work design approaches : Create a 5-minute (5-6 slide) presentation demonstrating your knowledge of one of the three work design approaches. Use at least two other resources outside.

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