Analyze the sales and marketing strategy

Assignment Help Business Management

Reference no: EM133555413

Assignment: Case Analysis Points

Point Allocation for Written Analysis

Evaluate the business from an investment banker's (consultant's) perspective for your financier clients who you hope to retain as clients for future assignments

(Give pros and cons since most deals have both; and your analysis - don't assume).

I. Opportunity Evaluation

1. Product/ Service strengths; weakness
2. Analyze market segment; potential
3. How attractive (or not) is the industry: Direct/ Indirect Competitors
4. Analyze trends; regulations; other issues
5. What is the stage: Risk? Proof? (secondary; primary; real)
6. Analyze pricing, including value added and margins
7. Your analysis: How good is the opportunity and long-term sustainability

II. Business & Marketing Strategy

1. Analyze goals, competitive positioning, and fit with long-term advantage
2. What is the strategy
3. Analyze the sales and marketing strategy
4. Analyze operations
5. Analyze key finance issues; risks; risk-reduction

III. Management

1. What are the management needs for the business to achieve its goals?
2. Evaluate management/ team v. needs: Education; expertise; industry; track record; motivation

IV. Analysis and Recommendations?

1. Key pros
2. Key negatives
3. What is your recommendation - invest, more study or reject. Study costs.

Reference no: EM133555413

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