Analyze the role of consumer demand in influencing strategy

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Reference no: EM131929572

Problem

Read the article entitled "In China, the Pen Is Mightier When It's Pricier" by Cameron McWhirter and Laurie Burkitt. Next, analyze the role of consumer demand in influencing Parker Pen's Strategies. Critically examine whether Parker will be able to maintain its market power in China.

Reference no: EM131929572

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