Reference no: EM133709566
Homework: Digital Business
Learning Outcomes
I. Analyze the development of competitive advantage through the use of digital technology.
II. Evaluate current trends and types of technology used in digital businesses.
III. Investigate how digital technologies can be integrated within businesses.
IV. Compare the digital business and with non-digital businesses.
V. Assess different approaches to the development of digital platforms and e-commerce services.
Instructions
In this portfolio homework, students are required to select one of the following digital businesses: Warby Parker, Etsy, or Method Products. From the chosen company, students will answer three questions, carefully selected to assess their understanding and application of course concepts. The questions will focus on the company's strategies, business models, and the range of digital technologies utilized. Students should utilize vocabulary and theories discussed in the course to analyze and evaluate their chosen company's digital strategies. Responses should be detailed and specific, demonstrating a thorough understanding of how course concepts are applied in real-world contexts. The word limit for each response is set at 500 to 600 words to ensure depth and specificity in their analysis.
I. How does [chosen company] strategically leverage digital technologies to enhance its market presence and competitiveness within its industry? Provide specific examples and discuss how these strategies align with core concepts discussed in our course, such as digital transformation, competitive advantage, and strategic positioning.
II. Evaluate [chosen company]'s business model in the context of the digital economy. Discuss how its approach to value creation, delivery, and capture has been influenced by digitalization. Consider factors such as platform business models, network effects, and ecosystem partnerships, and explain how these concepts apply to the company's operations.
III. Analyze the range of digital technologies utilized by [chosen company] to support its business operations and customer engagement. Identify key technologies employed across different functional areas (e.g., marketing, supply chain, customer service) and evaluate their effectiveness in driving innovation, efficiency, and customer satisfaction. Consider concepts such as big data analytics, artificial intelligence, e-commerce platforms, and omnichannel strategies in your analysis.