Reference no: EM133335527 , Length: word count:2500
International Marketing
In your role as the International Marketing Manager, develop a global marketing strategy for a brand of your choice which can include a product or service.
Task One: What are the market attractiveness factors to be considered when identifying probable new markets? Use appropriate examples to illustrate your answer.
Task Two: Explain 3 different market entry strategies which can be employed for the chosen markets and evaluate the benefits and risks of the chosen entry strategies?
Which entry methods you recommend for your brand for respective countries?
Task Three: Analyze the probable cultural and regulatory barriers that brand could encounter when entering new markets and provide recommendations on how to overcome them.
Quote appropriate examples for "regulations on ownership" for the countries you have identified to enter.
Task Four:
Recommend the degree of standardization or adaptation required for the brand when entering the chosen markets and provide a justification for your recommendations.
What are the best global examples for standardization and adaptation?
Task Five:
Describe the factors that will influence you to consider the adaptation of advertising campaigns instead of global campaigns. Explain how you could customize communication mix elements to suit your selected markets?
2500 words (+-10%)
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