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Analyze the primary and secondary markets

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Question 1: Develop a branding strategy for your product or service that covers the brand name, logo, slogan, and at least one brand extension.

Question 2: Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (age, gender, ethnicity, and so on), psychographic profile, professional profile, geographic profile, and any other segment you deem necessary.

Question 3: Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position.

Reference no: EM132916308

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