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Analyze the pricing strategy for the product

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Reference no: EM131705910

Dell Computers

  • Evaluate the marketing mix for the product you selected. Analyze the pricing strategy for the product. How does the pricing align to the company's overall pricing strategy? How does it compare to competitors? Where does it fall in the marketâ€"at the high end, as a midrange product, or as the low cost alternative?
  • Analyze the channels of distribution. How does the company move its products to market? How effective are the logistics? Do the channels fit the image of the product you selected? Is the company missing any productive channels? How might the company gain better penetration in existing channels?

Reference no: EM131705910

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