Reference no: EM133200545 , Length: 6 Pages
Assignment:
Requirements:
Choose one of the 28 companies from the cases at the end of the textbook (pages 357 - 614) to complete a strategic analysis. (Please DO NOT choose Chipotle Mexican Grill, Inc and Amazon.com.) Use the information in the textbook as well as outside information to complete a thorough strategic analysis of your company by completing the following:
Strategic Assessment
Analyze the organizations mission, current objectives, and current strategies
Prepare an External Assessment
• Economic
• Social, Cultural, Demographic
• Political-Legal
• Technological
• Competitive
Prepare an Internal Assessment
• Management
• Marketing
• Finance
• Accounting
• Production/Operations
• Research And Development
• Management Information Systems Operations
Prepare a SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
Prepare a Competitive Analysis
• Porter's Five-Forces Model
Discuss the Critical Success Factors
• Factors that will determine the degree of success a business will enjoy
Strategic Recommendations
• Recommendations - Be specific with your strategy selections and explain why you are choosing the strategies. Discuss any risks involved.
Implementation - How will these strategies be implemented.