Analyze the new business opportunity and the strategies

Assignment Help Marketing Management
Reference no: EM13732203

Assignment: Written Business Plan and Presentation

This assignment consists of two (2) sections: a written business plan and a business plan PowerPoint presentation. You must submit the two (2) sections as separate files for the completion of this assignment. Label each file name according to the section of the assignment it is written for.

Section 1: Written Business Plan

You are now in the final stage of the business plan development. All previous documentation must be combined into one (1) document that will serve as the statement of work for the business plan. Your goal is to have the plan approved by the executive team in the venture capital group. The business plan is very detailed. However, the executive team is only interested in a ten (10) minute summation. Therefore, you also must create a compelling executive summary, in which you justify your new product or service venture and how it would benefit the company. You will also include your conclusion and recommendations as the final part of your business plan.

1. Write a three to four (3-4) page executive summary in which you provide a high-level technical overview of your business plan.

2. Combine all previous documentation into one (1) document that will serve as the statement of work for the business plan where you address the following:

Part I of your business plan - Your business vision including business opportunities, business model, and feasibility analysis

Part II of your business plan - Competitive analysis and strategic assessment including competitive analysis, strategies and marketing tactics, risks and mitigation strategies, funding, strategic positions, and cost operating report

Part III of your business plan - Business initiative and technology including business initiative, technologies, and technology policies

3. Provide a conclusion and recommendations in which you:

Analyze the new business opportunity and the strategies undertaken to support this business initiative for the company.

Assess the benefits and explain the potential business growth of the new product or service. Note: Ensure to carefully evaluate each of the risks.

Determine which aspects of your corporate culture will help make the company successful in your approach. Support the response.

Develop a set of recommendations for the company which justify why the management team should consider this new business strategy.

Section 2: Business Plan PowerPoint Presentation

In addition to your written executive summary, you will provide the venture capital group with a presentation addressing all major points of your business plan.

4. Create a nine to twelve (9-12) slide PowerPoint presentation in which you:

Illustrate all major points of your business plan. Note: Follow the outline of your paper, starting with the executive summary and make sure to use headings to identify the sections.

Provide a rationale for each major point of your business plan and justify why this venture should be undertaken.

Provide one (1) summary slide of the conclusion and recommendations.

Create bulleted speaking notes for the presentation to the executive board in the Notes section of the PowerPoint. Note: You may create or assume any fictitious names, data, or scenarios that have not been established in this assignment for a realistic flow of communication.

Reference no: EM13732203

Questions Cloud

Perfectly competitive market economy : Marginal productivity theory implies that in a perfectly competitive market economy - chooses its profit-maximizing quantity of capital by
Define strong leadership and program management : Successful interventions rely on strong leadership and program management, steady and adequate funding, and the governments' willingness to use their authority to improve the health of their populations. Improvements in health can, in turn, help d..
Cake promotional budget : All else constant, what would Chester's SG&A/Sales ratio be if the company had spent an additional $1,500,000 for Cake's promotional budget and $750,000 for Cake's sales budget?
Describe your process of evaluating feedback : Describe your process of evaluating feedback from decisions you made in the environment. Provide four (4) examples where you made a decision, analyzed the environmental/competitive response, and adjusted your strategy
Analyze the new business opportunity and the strategies : Analyze the new business opportunity and the strategies undertaken to support this business initiative for the company. Assess the benefits and explain the potential business growth of the new product or service. Note: Ensure to carefully evaluate ..
Explain how firms conserve capital : Explain how firms conserve capital. Select a fictitious or real new venture and describe their alternatives for preserving capital. Identify at least five ideas for bootstrapping; describe how these save precious capital as compared to their alter..
Discuss the type of sexual harassment : Using the Civil Rights Acts of 1964 and 1991, discuss the type of sexual harassment Mary thinks she is experiencing. What are the obligations of the HR manager once Mary reports this?
Role of women in asian organizations : Question 1: What is the Role of women in Asian organizations? Question 2: What are specific issues women experience in business? How do the skills women generally bring to the workforce differ from those of men?
The organization is applying the principles of quality : Provide examples of consumers, external customers and internal customers, and ways in which their expectations can be met or exceeded. Do you feel the organization is applying the principles of quality? Why or why not? Respond to at least two of y..

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd