Reference no: EM131311171
Analyze the marketing strategy of one of the following companies: eBay, Costco, Home Depot, Tesla, and TJX. Cover the following topics: line of business (organization mission), target markets, SWOT, marketing strategy (4Ps), marketing department organization, value proposition, competitive environment, global operations, social responsibility/sustainability, and marketing metrics (assessing failure or success through sales, market share , profits, sales return on equity).
Your paper should be a combination of analysis of library-based research, evaluation of material from the firm's 10-K, and your own observations (store visits, test drives, consumer interviews, etc.)
Your paper should reflect current sources, current practices, have a balanced perspective (pros versus cons), examine the differences between domestic and international strategies (if applicable), and have a scholarly tone. Factors which differentiate an excellent from a fair paper include: currency, extensive use of footnoting, the number and quality of sources used, the use of figures and tables to synthesize material, the effective integration of material from diverse sources and perspectives, and the development of a well-thought conclusion.
(1) Use the social science form (e.g., Brown 2015a) Please include a full bibliography. For Web sites, use the Web address and date accessed for the source line. (www.dell.com/us/investor.htm as of August 15, 2016).
(2) Start your paper early. This will enable you to obtain all of the necessary data, to properly reread your paper, to incorporate the latest developments, and to properly study for your finals.
(3) Here are some hints in better consulting academic and trade sources:
· Hofstra's library contains the following online databases:
o To access these go to Hofstra's site (https://www.hofstra.edu), log in with your user name and password, and then select "My Hofstra." Select the "Library" tab from the Menu icon at the upper left hand corner. Then select, "Search the Catalog," then select "Databases by Subject." Then Select a Subject, then choose "Accounting/ Business/Finance and Marketing," and select "Go."
o These are the online commercial databases you should use: Business Source Premier, Factiva, LexisNexis Academic, and Mergent Online.
· Look up Standard and Poor's NetAdvantage for the respective industry analysis.
· Use the World Wide Web for the most current sources. Distinguish between company sites, and articles accessed through the web.
· Get the company's 10-K from www.sec.gov. (EDGAR). A large proportion of firms also place financial reports on their web site (many require that you first download and install a recent version of ABODE ACROBAT).
(4) Your paper should be as current as possible. The vast majority of your footnotes should be from 2015 or later.
(5) Back up your paper frequently (every half hour or so).
(6) The ideal page length of this paper is 12-15 pages (using a 12 point font and 1 inch margins).
|
How many gallons of liquid are left in the bucket
: In a leaky bucket used to control liquid flow, how many gallons of liquid are left in the bucket if the output rate is 5 gal/min, there is an input burst of 100 gal/min for 12 s, and there is no input for 48 s?
|
|
Why do we need 16 different keys
: Figure 31.9 in the text shows that DES creates 16 different 48-bit keys, one for each round. Why do we need 16 different keys? Why can't we use the same key in each round?
|
|
Experience as a result of their last name
: What are some privileges that people might experience as a result of their last name?
|
|
Decrease in quantities wide
: Projected increase or decrease in supply or an increase in quantity supplied a decrease in quantities wide for each of the following events and supply for x-rays at a radiology lab. Also protect the change in equilibrium price and equilibrium quan..
|
|
Analyze the marketing strategy of teslaand tjx etc
: Analyze the marketing strategy of one of the following companies: eBay, Costco, Home Depot, Tesla, and TJX. Cover the following topics: line of business (organization mission), target markets, SWOT, marketing strategy (4Ps), marketing department o..
|
|
Who needs to create these keys
: If Alice and Bob need to communicate using asymmetric-key cryptography, how many keys do they need? Who needs to create these keys?
|
|
What were the firm total fixed costs
: A competitive firm in a perfectly competitive market produces and sells hats. Last year, it produced and sold 1,000 hats at the equilibrium price of $10. It incurred average variable costs of $6 and earned total economic profits of $1,000. What..
|
|
Why can''t bob choose 1 as the public key e
: What is the role of the secret key added to the hash function in Figure 31.17 in the text (MAC)? Explain.
|
|
Determining the firm total fixed costs
: A competitive firm in a perfectly competitive market produces and sells hats. Last year, it produced and sold 1,000 hats at the equilibrium price of $10. It incurred average variable costs of $6 and earned total economic profits of $1,000. What ..
|