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Question: Your company's marketing department promotes the products and interacts with the customers, sales force, and supply chain. They are also in charge of forecasting sales for the company. In a PowerPoint presentation that you will show at the next corporate board meeting, analyze the marketing strategies used by the company.
You presentation should be 7 - 10 slides and should have a minimum of 100 - 150 words in the Notes area of each slide to further provide substance and support for the outline information on the slide. Please use a minimum of three outside scholarly sources for support. In addition, you must record your actual presentation to show your oral communication skills.
What is the threat of new entrants to Zenith, What is the threat of substitute products or services to Zenith, What is the bargaining power of buyers of Zenith's workers compensation insurance products
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