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Analyze the marketing environment

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Reference no: EM133168038

In this assignment, you will take on the role of a marketing manager in an existing company. You have been asked to analyze the market (situation analysis) for an innovative new disinfectant to help slow the spread of viruses. Nearly 2 in 3 people have shown a desire to use your product, but 40% of prospective consumers do not believe that your product will be effective. You have a challenge to overcome in the marketplace. The shareholders believe that this is an opportunity in the marketplace.

As marketing manager, you face a challenge and an opportunity in the marketplace. Compile a 5-page situation analysis that addresses the following points:

- Analyze the marketing environment, including the macroenvironmental factors (e.g., political, economic, socio-cultural, and technological).

- Outline what environmental factors you should be aware of and how you will adjust accordingly.

- Compile a competitive analysis, which includes a minimum of 2 competitors.

- Compare their product or service offering, pricing strategies, distribution methods and marketing or positioning strategies.

- How are competitors differentiating themselves?

- How might this company overcome the challenges in the marketing environment?

- How might this company successfully compete in this market?

Reference no: EM133168038

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