Reference no: EM133162835
You are the marketing manager responsible for launching an innovative new product called V Fusion + Energy. See this link for more information.
You have a challenge to overcome in the marketplace. Nearly 2 in 3 people wish they had more energy, but 40% of consumers do not believe energy drinks are healthy for them. Your Vice President of Beverage Marketing believes this is an opportunity in the marketplace.
Your Vice President of Beverage Marketing has asked you to prepare a marketing plan to launch this new brand in the U.S. market. She has asked you to conduct research on the following:
Analyze the marketing environment, including the macroenvironmental factors. Outline what environmental factors you should be aware of and how you will adjust accordingly.
Perform a competitive analysis. Who are the firm's competitors and what is their positioning strategy for similar products? What are their marketing tactics?
Using the segmentation, targeting, and positioning process outlined in your textbook select your target market. Also, develop your positioning strategy.
Using the market research process outlined in your textbook, develop a research study to help you determine the pricing strategy for the product. What research method would you use and why?
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Targets and forecasting
: This is part two of your marketing plan, this part will focus on the target market, market trends as well as how you will position your product for the market.
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Difference between cash and accrual basis of accounting
: What is the difference between the cash basis and accrual basis of accounting? Why is the accrual basis of accounting generally preferred over the cash basis
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Define the term challenging behaviour
: Summarise current legislation and policy guidance relating to positive behavioural support
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Understanding of the data communication technologies
: Identify and provide details of all data communication technologies used by your home network. Your will demonstrate your understanding
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Analyze the marketing environment
: Analyze the marketing environment, including the macroenvironmental factors. Perform a competitive analysis.
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Calculate the production cost per unit
: Fixed costs: £ Production overhead 1,452,000. Selling & distribution 360,000. Administration overhead 342,000. Calculate the production cost per unit
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Escalation of commitment and abilene paradox
: Write down the difference between Escalation of commitment and Abilene paradox. On the basis of Abilene Paradox write down one experience of your life that high
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Prepare a statement of activities for the watson foundation
: Computed depreciation of $40,000, 60 percent for health care, 30 percent for administrative, and 10 percent for fundraising. Prepare a statement of activities
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Complete the first three rows of an amortization schedule
: Assuming the market interest rate on the issue date is 8%, the bonds will issue at $382,141. Complete the first three rows of an amortization schedule
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