Analyze the marketing environment

Assignment Help Marketing Management

Reference no: EM132669354 , Length: 4

Discussion 1: Analyze the marketing environment. Outline what factors you should be aware of and how you will adjust accordingly.

Discussion 2: Perform a competitive analysis. Who are the firm's competitors and what is their positioning strategy for similar products? What are their marketing tactics?

Discussion 3: Using the market research process outlined in your textbook, develop a research study to help you determine the pricing strategy for the product. What research method would you use and why?

Submission Details:

Submit your answers in a 3-4 page Microsoft Word document.

Reference no: EM132669354

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