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Discussion 1: Analyze the marketing environment. Outline what factors you should be aware of and how you will adjust accordingly.
Discussion 2: Perform a competitive analysis. Who are the firm's competitors and what is their positioning strategy for similar products? What are their marketing tactics?
Discussion 3: Using the market research process outlined in your textbook, develop a research study to help you determine the pricing strategy for the product. What research method would you use and why?
Submission Details:
Submit your answers in a 3-4 page Microsoft Word document.
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