Reference no: EM133206564 , Length: Word Count: 700 Words

Assignment - The Christus Velocity Urgent Care Analysis

Description - The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.

Select 1 of the following in your community or surrounding area:

-Walk-in clinic, such as an urgent care facility

-Retail clinic in your local grocery store or retail pharmacy

-No-appointment physician's office

Research the market of this facility. Consider the following as you complete your research:

-Demographics of the consumers who use the facility selected

-The location of the facility selected

-The marketing used to bring in consumers to the facility selected

Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you:

-Describe the facility selected, including its location.

-Analyze the demographics of the consumers who use the facility selected.

-Include the cultural and generational demographics in your analysis.

-Analyze the marketing approach used for the facility.

-Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.

-Consider whether marketing techniques can be the same when marketing to different demographics.